How Small Roofing Companies Get Clients

Running a small business means wearing many hats. A successful Roofing Companies need to be a mix of marketing, sales, finance, customer service and more.


A roofing job is a significant investment, and a new roof can add value to your home or protect against leaks. You want to make sure the work done by your contractor is of high quality and will stand up to the elements. A great way to do this is by checking the company’s reviews online.

If you notice many bad reviews, it may be time to find another roofing company. It is also important to check out the company’s reputation with the Better Business Bureau. It’s also a good idea to look at how long the company has been in business. A roofing company that has been around for a while has likely invested in their brand and is committed to their market.

In addition to reading online reviews, it’s important for a homeowner to call potential contractors and ask questions about the job. You’ll want to find out how much experience the company has, what types of materials they use and if they have any certifications or guarantees. You should also ask how the company handles any warranty claims and what they would do if something went wrong after the work was completed.

The most reliable roofing companies will have solid hiring practices that help them maintain a stable workforce. This means putting in the effort to train employees and giving them the resources they need to be successful at their jobs. It’s also important to provide regular feedback and praise on employee performance. This will help the whole team stay on track and improve their skills. Tools like Broadly can make this process easy by helping everyone on the team connect with each other and share feedback easily.

The best roofing companies will be able to give you detailed information about the cost and benefits of various types of roofs. They’ll also be able to offer advice on how to maintain your roof and keep it in top condition.

Exceptional Customer Service

When a homeowner calls their local roofing contractor, they want to speak to a live person from the moment they pick up the phone. That’s why it’s important to provide a great roofing experience from the start.

Providing superior customer service can help roofing companies stand out from the competition. Roofing experts can create a positive customer experience by offering flexible scheduling, detailed cost estimates, a variety of roof materials, quality control measures, progress and cost tracking, client follow-up, maintenance services, and warranties and guarantees.

Additionally, roofing experts should ensure that their employees are properly trained to address customer concerns and provide them with a safe environment while working on a project. This can be accomplished by providing a thorough on-boarding process that includes in-person training and safety meetings, as well as ongoing professional development.

Exceptional roofing companies also go the extra mile to communicate with homeowners throughout a project, even after it is completed. This helps build trust, which in turn leads to referrals. Communication can be done through phone calls, emails or physical mailers. In addition, customers should be asked to complete surveys after each job is completed. By doing this, roofing businesses can learn about their clients and find ways to improve their services for the future.

Another way to build customer loyalty is to offer referral discounts for new customers. Providing an incentive for referrals can be a huge boost to your roofing company’s business. A small gift can also be a great way to thank customers for their business. For example, a branded t-shirt or a coupon for a free ice cream cone can be an excellent reward to offer your best customers.


Choosing the right roofing company is crucial to ensure your roof repair or replacement is completed in a timely manner, and with minimal disruption to your home. Unfortunately, there are many roofing companies that have a bad reputation and it’s important to do your research before hiring one.

Luckily, it is possible to find roofing contractors with an excellent reputation. You can start by checking online reviews and ratings. Look for reviews that speak to the quality of work and customer service provided by a roofing company. You should also check whether they are bonded and insured for your protection.

A good roofing company will prioritize transparent communication. This will help prevent disputes and ensure everyone is on the same page. They will keep you informed about the project status and provide updates if there are any issues or delays. This is a key part of the customer experience and will go a long way in building trust.

Another key factor is the ability to accept payment methods that suit the needs of your customers. Having multiple options for payment will make your business more appealing to potential customers. This includes credit and debit cards, online payment platforms like Venmo or Square, and even working with a finance company such as GreenSky to offer preapproved loans for your services.

It’s important to develop a marketing strategy that focuses on digital marketing and social media. These tools can give your roofing company greater visibility and attract more leads. By creating a website, engaging in video marketing, and running advertisements, you’ll increase your brand visibility and boost your reputation.

Lastly, it’s essential to have an excellent business name. You want a memorable name that will stick with people, and one that is relevant to your industry. Choosing a name that sounds too generic or unrelated to your niche will make it difficult for potential customers to remember you.

Once you’ve chosen a great roofing company, make sure to market your business effectively. This will include having a professional website, social media, branded email blasts, and newsletters. It’s also important to use a CRM software to manage your customers and track leads. In addition, consider implementing new technologies such as mobile payments and virtual tours to enhance the sales process.


When a roofing company gets new customers, it typically depends on word of mouth from past clients. They may also advertise their services on social media and search engines. It’s important that they have a website that is easy to navigate and has clear contact information for potential customers.

Whether you’re in the market for a new roof or just need repair work, it’s always best to hire professionals with experience. Some local roofing contractors specialize in residential or commercial jobs while others focus on commercial, flat, or industrial roofs. Depending on the type of roof you need, there are different roofing materials, installation methods, and maintenance needs. Choosing a professional who specializes in your specific project will help you ensure that the job is done right the first time.

A good roofing company will have a logo that is memorable and reflects their work. They should use a business name that is short, easy to pronounce, and doesn’t contain a business tag like LLC or Inc. If they do business under a different name than their legal entity, they will likely need to file paperwork (usually called a fictitious business name) with the city or county in which they operate.

Many roofing companies have a sales department that does presentations to potential customers. The presentations can be two- to four-hour events that are designed to make potential customers feel comfortable with their choice of roofing material and pricing options. The salesperson will usually present the highest-priced options first and then work with the customer to find a price that they are comfortable with.

Some roofing companies offer financing for their projects. This is convenient for homeowners who don’t have enough cash in savings or equity in their homes to pay for a new roof upfront. Homeowners can apply for loans through the roofing company directly or through a third-party vendor. Generally, roofing companies that offer financing are more reputable than those who do not because they have established their financial credibility over time.

Small business owners wear a lot of hats, including chief branding officer. A memorable and appealing brand is key to attracting and retaining customers, and it’s even more important for roofing companies. The most reputable roofing companies strive for longevity and have consistent business processes that work well over time. Consumers largely gravitate toward established businesses over those that are just starting out, and online digital platforms now allow consumers to easily see how long a roofing company has been in operation.

Nicholas Kenyon